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De uitdaging
\n
\n
In de dynamische wereld van ticketreselling is vertrouwen de belangrijkste valuta. De uitdaging voor TicketFindR was drieledig:
\n
\n- Merkimplementatie: De nieuwe identiteit moest ademen in elke pixel van de Shopify-shop.
\n- Technische automatisering: Een directe koppeling tussen de actuele voorraad en marketingcampagnes om verspilling te voorkomen.
\n- Schaalbaar fundament: Een professionele set-up waarbij techniek en marketing geen aparte eilanden zijn, maar één versterkende motor vormen.
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De aanpak
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De unieke meerwaarde van dit project zat in de nauwe samenwerking binnen Endeavour. Doordat onze Shopify-developers, designers en performance-marketeers in hetzelfde team werken, konden we sneller schakelen en een fundament bouwen dat op alle fronten presteert.
\n
1. Shopify implementatie
\n
Onze designers vertaalden het brandbook naar een modern UI/UX ontwerp in Figma. Onze developers implementeerden dit vervolgens in een Shopify-omgeving. Omdat de marketeers vanaf de eerste schetsen betrokken waren, is de shop technisch geoptimaliseerd voor SEO en tracking, zonder dat dit ten koste ging van het design.
\n
2. Performance & Data: De Groeiversneller
\n
Terwijl de shop werd gebouwd, legden onze marketeers het fundament voor schaalbare groei:
\n
\n- \n
Geautomatiseerd Campagnebeheer: Middels slimme feeds (Channable) stoppen advertenties op Google en Meta automatisch zodra tickets zijn uitverkocht.
\n
\n \n- \n
Full-Funnel Analytics: Door directe lijnen tussen dev en data is elke stap in de customer journey meetbaar, wat zorgt voor een maximale ROAS.
\n \n
\n
\n
Hier zijn we trots op
\n
\n
Het platform van TicketFindR combineert nu de herkenbaarheid van een sterk merk met de kracht van een geoptimaliseerde e-commerce machine.
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